World’s Most Comfortable Shirts.

Danh, CEO of Buttercloth, hated stiff and scratchy dress shirts, so he created "Buttercloth," a soft, breathable fabric with 6-way stretch. Buttercloth's success led to a $250,000 deal with Robert Herjavec on ABC's Shark Tank. In 2019, Danh introduced Icy Cotton®, a cooling fabric with organic mint fibers. Building on this, he developed Icy Bamboo™ for the women's line, featuring the Pre-Tucked® Waistband for an instant "tucked-in" look.